Adobe Photoshop can definitely be overwhelming to beginners who don’t understand the basics and what it’s used for. However, it can be exciting to learn the incredible things Adobe Photoshop can do after walking through a few of the basics.
With a little help, you can easily teach yourself how to use Photoshop to create beautiful images and compelling graphics.
To get you started, here are 12 of the most basic and useful tools on Photoshop to give you a brief introduction to some core elements:
With these basic tools under your belt, you are now ready to start working in Photoshop. Take some time to play around and learn which effects you like or dislike. I wouldn’t be realistic to assume you would be a Photoshop pro after learning these simple and basic tools, however, I hope this give you a starting point for your Photoshop endeavors!
In today’s world, marketing professionals across the nation have changed their focus to a lot of different types of online media. So, it’s not surprising that Millennials, according to research, respond to online marketing platforms more so than any other type of marketing. With this in mind, how can we optimize this incredible opportunity to attract people from all over the world to our website and services? The AIDA model provides us with the basics and a great starting point to creating a successful website.
What does AIDA stand for?
Using this AIDA model will help you to create the most effective writing on your website and call to action those readers across the world. First, you must grab the audience’s attention, and draw their interest in with your content. Next, you must connect their desire to some sort of action the writer wants the audience to take.
If you would like to learn even more about the AIDA model, please visit this article published in Forbes Magazine: Using the AIDA Formula to Boost your Content Marketing Strategy.
Recreation Websites Future?
In the recreation business, we all know how important website traffic can be to attract customers or guests to our company. Therefore, following the AIDA model just makes sense for the industry. With more and more recreation companies calling to action their readers to make a different and preserve our planet, the AIDA model serves that purpose well. Lastly, the parks and recreation industry markets many of their services and products via social media and images making it easy to grab reader’s attention and keep them interested in the website and its material.
My Call to Action
In the next few years, I challenge you all to switch your website over to the AIDA model and enhance your readers experience. AIDA is a starting point that can put you in the right direction towards online marketing success.
For more information on how to enhance your website into AIDA, here are some questions to ask yourself when developing and implementing this new model into your website: 26 Important AIDA Questions.